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Creative Bloq

Technology

Joe Foley

I tried Adobe's Fantasy Premier League logo generator, and the results are worse than my squad's

Adobe Fantasy Premier League EPL Joe Foley Adobe Express Football the Premier League

A series of 4 AI-generated logos for a Fantasy Premier League team.

I've never had much success in fantasy football, but I thought that at least Joe's Juggernauts could start the new season with a decent logo design. You see, the English Premier League has named Adobe, the software giant behind Photoshop, as its 'Creativity Partner', and part of the initiative is an Fantasy Premier League logo generator.

Powered by Adobe's Firefly AI image model, the tool is being hyped as a first-of-its kind collaboration between the league and a sponsor. I gave it a go and... err. Well, judge for yourself... the best UK football logo it is not.

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