If there’s any one word that describes the Macan EV, it’s refined. Porsche hit the ground running in 2019 with the release of its first modern electric, the Taycan – an expensive sports car that quickly proved legacy automakers could readily compete with Tesla on its own terms. That release also gave Porsche an advantage over other automakers in the then-burgeoning mainstream EV market, allowing them to refine their electric offering before other major car companies would even announce plans for electrification.
Conversely, the electric Macan arrived in early 2024 (late 2024 for Australians) to drastically different market conditions – interest in Tesla’s cars was feigning, particularly with challengers from China offering competitive products, with such market conditions carrying through to today. Indeed it feels like Porsche and similarly established automakers are now the ones playing defense, with Chinese rivals like Polestar, Xpeng and IM ready to snatch up the market of drivers excited about electrification now that the tech has progressed a bit, prices have come down and charging infrastructure is a bit further along.
