For years US skincare brand Paula’s Choice was something of an industry secret; the name’s not particularly catchy, the product titles are long and the packaging isn't the fanciest, but founder Paula Begoun is so knowledgeable and—most importantly— the products really work.
One Paula’s Choice product in particular could always be found in beauty editors’ bathroom cabinets: Skin Perfecting 2% BHA Liquid Exfoliant. I Before the skin benefits of alpha and beta hydroxy acids were common knowledge there was this, a leave-on salicylic acid-based liquid that banished blemishes and under-the-surface bumps without drying out the skin. It truly is one of the best skincare acids and a cult product.
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