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Livingetc
Livingetc
Amiya Baratan

I Tested The White Company's Just-Launched 'Primrose Hill' Spring Diffuser, and It's Exactly How You Want Your Home to Smell Right Now

A stone countertop corner with a lit two-wick scented candle, a bottle of room spray, a perfume bottle, a bottle of fragrance oil, and a reed diffuser.

I have spent many a spring afternoon picnicking and eventually stargazing into the night on a grassy knoll amidst the sprawling landscape of Primrose Hill. So, to me, the location feels especially linked to this season. And The White Company's new Primrose Hill Luxury Diffuser serves as unsurprising proof that I'm not alone.

What is surprising, however, is that the name of the product is exactly fitting to the fragrance within. Of course, the air across this north-western patch of nature varies from day to day, but the freshness is ever-present. And in what might be one of my favorite spring reed diffusers to date, it really does smell so luxurious.

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