Of all the LED masks I’ve tested, the Shark CryoGlow feels like the most heavily marketed. Touted as a one-stop shop for anti-ageing, blemish-busting and undereye cooling, it’s trickled its way into countless influencer morning routines and post-work wind-downs, slowly but surely filling up my social media timeline.
As an acne-prone woman whose work life revolves around beauty tech, the adverts are well placed. But that doesn’t negate the fact that, to the average consumer, LED therapy still reeks of pseudoscience. If my younger self got wind that I was strapping a glowing mask to my face every day, she would die laughing.
