The Fujifilm X-T30 III is the latest installment in Fuji’s entry-level X-T30 line, following 2021’s Fujifilm X-T30 II… which itself followed the original X-T30 from 2019. And I’ll admit, I was a little surprised when the III was announced. Previous X-Txx generations, like the X-T20, only lasted one iteration. So, after two generations of the X-T30 and the launch of the Fujifilm X-T50, it was reasonable to assume Fuji would retire the ‘30’ variant.
Not so. And admittedly, this is a solid time for Fuji to relaunch its premium, entry-level APS-C camera. Right now, there’s a gap in that market. With the ageing X-T30 II lacking some 2025-worthy features, if you want your first camera to be a chic, retro APS-C mirrorless with the latest mod cons, there aren’t any options. The bulbous Canon EOS R50, while cheaper than ever, looks it — and is itself a few years old now. The Nikon Z50II, meanwhile, is much pricier than it has any right to be, given its 20.9MP sensor. Neither of them can match the sheer swagger or premium feel of Fuji, either.
