It’s not exactly a hot take that all industries are rushing to integrate AI into their products, and the home appliances market is no exception. New washing machines are increasingly being marketed as smarter and more personalised than ever.
As a shopper, though, this can be confusing. Is AI just being used as a buzzword to dress up a pre-programmed smart tech feature? Or is it genuinely improving the product by adapting how it operates from data it is gathering?
