My fragrance collection has more than doubled in the past six months. I have my go-to gourmand eau de parfums, sure. But I’ve been hyper-focused on fine-tuning my olfactory personality—the cocktail of scents I use on different sections of my body—with unexpected formulas like hair mists, fragrance oils, and body creams. But throughout the process, I’ve discovered an unexpected MVP: my laundry detergent.
Hear me out: scented laundry detergents are the perfect little luxury (it’s my go-to holiday gift). They cling to my favorite sweaters, sheets, and workout wear to create a signature base so my belongings smell undeniably like “me” even when my other fragrances start to fade away. I’m clearly not the only one loving my laundry ritual—scented detergents are booming. My favorite perfume houses have dropped collabs (shoutout Dedcool), and even Big Laundry has gotten in on the fine fragrance game. Naturally, I’ve been doing four loads a week just to take best scented detergents for a spin.
