A woman who took her business from her kitchen table to Paris Fashion Week said "it was a pinch-me moment". Dominique Croft, 27, started making jewellery in January 2020 when she spotted a "gap in the market" for affordable real gold and silver.
She founded Elk & Bloom alongside her role as a content strategy manager until she was inundated with orders and it became her full time job in just 18 months. Three years later, her jewellery is being sold in Debenhams and Dominique has made her debut at Paris Fashion Week.
Dominique from Gerrards Cross, Buckinghamshire, said: "It was insane, the whole city had a buzz. I have been to Paris before but this time there was a massive buzz around the city.
