With many households finding it harder than ever to make ends meet, it's no surprise that customers are shopping around to find the best deals.
While budget stores Aldi and Lidl so often grab the limelight, there's another store that's been making waves in the supermarket world in 2022 and that's Iceland.
Along with The Food Warehouse, which is the same company and sells the same products, it's become increasingly known for its money-saving products.