‘I replaced my Rheem water heater twice within 5 years’: Woman’s water heater goes out—and the warranty’s voided. Then a small business owner steps in

Times are tough. Wallets are tight. Small businesses seem to be shuttering daily. But honest, pro-customer, small businesses still exist, and they still very much offer more care and customer service than the megacorporations that threaten to render them extinct.

Jacob Collins (@jakeonthecoast) posted a helpful and heartwarming video on TikTok about an exchange he had with a customer in need.