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The Guardian - AU
The Guardian - AU
Sport
Jack Snape

‘I might be on to something here’: how one man gamified AFL pain and glory in an online sensation

A computer monitor displaying a red football sits on grass between goal posts, with a keyboard and mouse
‘I was a bit worried the demographic was just for me and my mates, and then once I posted it on Twitter… it really blew up,’ says AFL game Footy Redraft’s creator Greg Butyn. Illustration: Victoria Hart/Getty Images/Guardian Design

An online AFL game has drawn more than 300,000 players since it was launched less than a month ago, creating a social media sensation that burst forth to become a talking point at bars and even in MCG bathrooms. Just who must be delisted, and who then drafted, to make an AFL dynasty that never was?

The creator of Footy Redraft, Greg Butyn, says he had the game’s bare bones working “over a night or two” in July. Early feedback from friends was positive. But the response quickly became something more, his first inkling he may have created something meaningful.

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