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GamesRadar
GamesRadar
Technology
Phil Hayton

I'm still disappointed by graphics card prices ahead of Prime Day, but here's how I'd search for deals

White RTX 4080 Super graphics card on woodgrain table next to plants.

It's no secret that I'm completely unimpressed with graphics card prices right now. Yes, inflation has eased since the turn of the decade, and you can grab some graphics cards at MSRP. But, considering we're on the brink of the next generation of GPUs, I don't think retailers are trying quite hard enough to shift stock. With Prime Day 2, or "Big Deal Days" as Amazon like to call it, on the horizon and Black Friday coming soon after, I thought it'd be a good time to explore how I'd go about hunting for discounts. 

Just to clarify, I do think Prime Day and Black Friday graphics card deals will pop up, and I'm holding out for offers on some of the best graphics cards dropping in price. My main beef is with the fact discounts are far slimmer than they used to be, and premium models like the Nvidia GeForce RTX 4090 are just outright allergic to price cuts. Simply put, savings still aren't worth boasting about to your friends and family, which feels silly considering the maturity of this generation during a sale period.

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