Online marketplace eBay has unveiled its new evolved brand and design system Evo, a simple and stylised UI evolution that places the customer experience at its core. Giving eBay's old website design a much-needed revamp, the fresh and dynamic appeal of Evo revitalises the sales platform for a new generation of users.
While there are no hard and fast rules to successful UI design, eBay demonstrates how effective accessible and user-friendly design can be both functionally and aesthetically. Modernising eBay's approach, Evo is a welcome innovation that brings the promise of a flexible and human-centred platform, putting 'Things.People.Love.' first.
