Strange as it may sound, perfume notes straight from the vegetable patch are putting a new spin on gourmand scents, with sugariness being replaced by veg from carrot to cauliflower, beetroot and fennel.
Earthy yet crisp and clean, they’re unusual and elegant but also tap into our well-being wants via long lasting perfume. “Vegetable notes in fragrances have gained popularity due to a growing desire for natural, fresh scents that evoke wellness and sustainability,” enthuses perfumer Caterina Catalani, who trained in the epicentre of scent, Grasse in France. “By bringing a fresh, earthy complexity, these notes feel grounding and authentic, often surprising wearers with their unique, non-floral character."
