Singer-songwriter and social media sensation Fred Roberts may only be 23, but the world of creating content has still changed radically since the start of his career. Now, as he approaches 100,000 combined followers on social media, he’s headlining festivals, shooting music videos and travelling the world. But he still finds the time to keep fans in the loop, and bring in new ones – all through the phone in his pocket.
“When I first started, TikTok was only just becoming a thing,” he says. “The first covers I posted on Instagram, it was through the Explore page that people were finding them. There wasn’t a vertical feed, it was a lot less likely that you would be discovered. I started editing on a computer, no one really did it on a phone. And then fast forward two or three years, there are so many more things you can do. The front cameras have gotten so much better – you can film a video on the front camera that’s basically professional quality.”
