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The Independent UK
The Independent UK
Harry Bullmore

I’m a fitness writer and here’s why you can’t miss this Oura Ring Amazon Prime Day deal

The Oura ring 4 is available for its lowest ever price thanks to an Amazon Prime Day deal - (Amazon / The Independent)

Smart rings have seemingly transformed the wellness world. They offer all the insights of a wrist-worn fitness tracker while sitting unobtrusively around your finger. Oura was the first brand to nail the smart ring formula, and though the brand now has many rivals, it continues to be the best option on the market.

That’s why a decent Amazon Prime Day discount – down from £349 to £280, Amazon.co.uk – on the latest Oura ring 4 should turn a few heads. However, that’s not the only discount. If, like me, you’re after something more affordable, the still impressive previous generation is now available for almost half this price (Was £199, now £155, Amazon.co.uk).

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