K18 has beauty fanatics going wild for its high-end hair products, from the £48 dry shampoos (Space.com) to the £65 finishing oils (Cultbeauty.co.uk). The brand’s leave-in molecular repair hair mask (£70, Spacenk.com) is hugely popular, with claims that it’s superior to Olaplex No. 3, one of the most popular choices for long-lasting damage reversal.
K18’s leave-in promises to reduce split ends, breakage and colour dulling in as little as four minutes. These claims hinge on the brand’s trademarked K18peptide, which aims to produce both instant and ongoing results.
