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Creative Bloq
Creative Bloq
Technology
Rosie Hilder

I love this simple yet effective healthcare rebrand

Ostro branding

The world of US healthcare is complex, and often hard to navigate, which is why simple design and branding solutions stand out in this space. And a rebrand by Mucho has given life science software Ostro a head-turning new look.

Ostro aims to help patients navigate the US healthcare system, connecting people to the medicines and treatments that are best suited to them. Previously known as RxDefine, Ostro needed a new brand that clearly communicated its complex offering – and Mucho has clearly been reading some of the best branding books.

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