German pharmaceutical and life science company Bayer AG has launched WOMEN | Bayer – a transformative new women's health brand. Created to "dispel myths and misconceptions, simplify complexities, research in the unknown, and cast a light on the overlooked and misunderstood," WOMEN | Bayer is a brand of action with ambitions to close the gender health gap.
Looking back at the most iconic brands, a successful identity is often supported by a strong sense of purpose and individuality. Combining heritage and expertise with an innovative vision of the future, WOMEN | Bayer displays how concise design can excel an emerging brand.
