It’s not often I’m impressed with the performance of in-car audio systems. In fact, I’ve been known to avoid listening to my favorite songs and artists on the road when I know the sound quality isn’t up to my standards. But that couldn’t have been further from the case inside the 2025 Cadillac OPTIQ with Dolby Atmos.
Dolby currently has partnerships with 20 automotive markers to develop in-car spatial listening experiences, with a majority of implementation seen in the EVs. At CES 2025, Dolby Atmos’s capabilities were specifically showcased with Cadillac since the technology is coming standard in the brand’s ‘entry-point,’ $54,000 luxury electric SUV.
