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Metal Hammer
Metal Hammer
Entertainment
Stef Lach

"I know he would be into this." Jack Osbourne responds to criticism of Ozzy AI avatar plan

Ozzy Osbourne in 1991.

Jack Osbourne insists his late father Ozzy would have approved of the family's "tasteful" plan to create a digital, A.I. version of the Prince of Darkness.

Sharon and Jack Osbourne this week revealed they have discussed a plan to extend Ozzy Osbourne's legacy by using technology that will allow the late Black Sabbath frontman's likeness to feature in brand partnerships and advertisements.

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