When Bob Iger took over Disney in 2005, he quickly put together a list of potential acquisitions. One of the iconic franchises on his list was James Bond, which was still owned by the Broccoli family (and has since been acquired by Amazon). I’ll say upfront that I’m not a Disney hater by any means, but I’m really glad this was a deal Iger couldn’t get done. There is really one specific reason why: Disney overexposes everything.
