As someone who would rate themselves as having absolutely zero make-up application skills, whenever I see a new make-up trend or technique take off I tend to put my head in the sand. You see, despite it being my actual job to write about the new trends, I know that there’s absolutely no chance of me being able to nail them myself or for them to have any impact at all on my everyday routines. I tend to move right along and explore something else. So it’s as much of a surprise to me as it is to anyone that I’ve been totally taken by one make-up trend that’s been dominating my social feeds over the last few weeks—lip contouring.
Of course, having spent a fair amount of time backstage at fashion shows over the last few years watching the best make-up artists in the business hard at work, it’s safe to say that lip contouring is nothing new. However, the launch of Hailey Bieber’s new Rhode Peptide Lip Shapes last month has certainly seen the technique going viral of late.
