I don’t mean to make anyone feel their age right now (myself included) but it has been 20 years since DKNY first launched their iconic Be Delicious fragrance. Possibly one of the most iconic and best perfumes ever made, I first remember spotting the bright green apple bottle at my best friend's house as she spritzed herself in a halo of scent. It was fresh, it was juicy, it was, as the bottle stated, delicious, and so it was no surprise it quickly became the go-to scent of nearly everyone I knew in the 00s.
So beloved was the classic fragrance that DKNY spent the next 20 years re-imagining and refreshing the apple scent (as well as their other fruity-floral fragrance, DKNY Woman)—until now that is. Yes, this week marks the launch of 24/7, DKNY’s first entirely new fragrance in 20 years and, let me tell you, it was worth the wait.
