If you were sporting a pair of Hollister Super Skinnies in the early 2000s, you were cool. And if you worked inside one of those ‘SoCal’-scented, shutter-windowed storefronts? You weren’t just folding T-shirts – you were a model, a celebrity, an influencer before influencers existed. Which is why it’s so iconic that the quintessential California surf brand has finally made bed sheets by way of its first-ever collaboration with Target.
My teenage self would’ve absolutely lost her mind over this. And as a California native, I would have almost certainly begged, pleaded, and prayed for this status-symbol new sheet collection in my dorm room. The stripes. The trailing florals. The seagulls! Down to the brushed cotton, crisp percale, and easy jersey constructions, all of it bottles up the soft coastal cool I wore almost exclusively for a good quarter of my life.
