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Marie Claire
Marie Claire
Lifestyle
Hannah Baxter

I Frolicked In the Tulip Fields of Holland In Search of Firmer Skin

Bloomeffects flower cart and hannah baxter standing in a field of pink tulips.

I'm always on the hunt for brighter, firmer skin. What can I say? I'm 35 and gravity takes no prisoners. So anything in the beauty space that promises to enhance skin elasticity and generally leave my epidermis looking as youthful and radiant as possible automatically piques my interest, especially if I don't have to traipse to my dermatologist's office for a laser treatment or injections. I just don't normally hop across an ocean to visit the ingredients right at the source. But when Bloomeffects invites you to Amsterdam to experience their infamous tulip fields firsthand, well, you get on a flight for the sake of your skin.

Now I had of course seen photos of the brand's hero ingredient, but there is no picture that can capture the sheer scale (and vivid colors) of being up to your kneecaps in flowers. By the time our sprinter vans pulled into the farm driveway (located about 45 minutes outside of Amsterdam), not even a gray, cloudy sky could dampen the shock of rows upon rows of technicolor tulips. Sunshine yellow, grapefuit-y orange, ballerina shoe pink, eye-watering fuchsia—I had never seen such brilliant shades in real life, much less all at once. My brain could barely comprehend the amalgamation of colors. And that was before I remembered that these flowers have an even more important job to do than dazzling a group of awestruck beauty editors—they are the source of the brand's signature regenerative and collagen-boosting skin benefits.

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