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The Guardian - UK
The Guardian - UK
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Adrian Chiles

I found a witch supply store opposite a Nisa Local. It’s the start of a magical journey

Juliet stands before her shop, with purple hair and a smock patterned with suns and moons
A force for good … Juliet O’Brien, the Wicklow Witch. Photograph: Adrian Chiles

I saw a strange thing on the way to Cradley Heath. Or thought I did. I was driving my mum’s car to a garage for a service. I passed a shop for witches. Witchy Supplies, it said on the sign. I did a double take, giving thanks there was no one in front of me or I’d have driven into them. Later, I mentioned this place to a couple of friends who live and work in that area and they looked at me funny. What? A witches’ supply shop? In Colley Gate? Are you sure? I wondered if I’d dreamed it. So when I collected the car, I risked another drive past and, yes, there it was. The Wicklow Witch. Candles, Crystals, Witchy Supplies.

I cannot overstate how bizarre it is to come across this shop, right here, on Windmill Hill, next to the derelict Cradley Labour Club and across the road from a Nisa Local. When I went back to my friends to confirm the sighting and location, they both said, yes, now I mentioned it they did recall seeing it but, you know, didn’t quite take it in. I’m not surprised – it’s too much to compute first time round.

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