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Digital Camera World
Digital Camera World
James Artaius

"I don’t believe I can make Sigma a bigger company than Sony or Canon, but I think I can make it a nicer brand”

Sigma CEO Kazuto Yamaki, holding a Sigma BF, in front of the Sigma logo at CP+ 2026.

Sigma is a brand that has gone through a pretty profound transformation – something that is incredibly difficult for any brand to accomplish, but especially a camera and optics company.

Only a few years ago, Sigma was just one of many third-party lens manufacturers – well regarded, but mainly known as being the maker of more affordable lenses that first-party products from the big camera brands.

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