Nothing stays a void forever. The moment TikTok was banned in India in June 2020, several local short form video platforms such as Moj, Josh, MX Taka Tak and Chingari stepped in. But how have they been doing these last couple of years? While their user base has grown exponentially, Vivan Sharan, partner at Delhi-based Koan Advisory, a public policy research and advocacy firm, says they haven’t done much to expand their captive audience in India and monetise their platforms effectively. In a quick chat with The Hindu Magazine, he discusses market realities and areas where he hopes change happens soon.
