It’s every soccer fan's dream to play a part on the pitch, and thanks to a new collaboration between Puma and Manchester City, they finally can. A new competition lets fans of the Premier League champions use Puma’s AI Creator tool to design their very own soccer jersey, with one lucky winner’s creation set to be turned into the team’s 2026/27 third kit.
I was lucky enough to get some hands-on time with the software at Man City’s Etihad Stadium, and try my hand at becoming a sports fashion designer ahead of its launch today – and my experience has given me an insight into how AI can bring communities together to fuel creativity.
