Supermarket shoppers were said to be " falling to their knees " earlier this week at the price of Birds Eye fish fingers in Sainsbury's - at £7 for a pack of 30. Well you ain't seen nothing yet, shocked shoppers.
For my eyes near popped out of my head when I saw they're now even more expensive than that down at Asda, Tesco and Morrisons - £7.50 and £7.49 respectively, would you believe, for the 30 finger "value" pack. The Birds Eye branded version are now near double the price of supermarket own brands in many of the UK's biggest stores, and if you shop via posh Ocado they're, gulp, £7.90.
I admit I feel a bit stuck in some kind of 2019 blissful pre- cost-of-living-crisis bubble where food prices are concerned - and I balk at paying more than £2 for any box of fish fingers. I'd maybe push it to £3 for larger packs if I was feeling flush.
