If you’re in the business of technology it pays to not only move with the times but, if you can, get ahead of them.
At the end of the 1990s, when digital cameras started to become both affordable and ‘good enough’ to be a mass market proposition, Fujifilm chose to bring out its first Instax instant camera (alongside initial attempts at digicams): the credit card-sized print-outputting Instax Mini 10.