"It's the real thing'.... or is it? For decades, authenticity has been the message at the heart of Coca-Cola's branding. Even today, it's tagline is 'Real magic'. But Christmas 2024 marks a major departure. The brand's taken the risky, and frankly bizarre, move of remaking its world-famous and much-loved 'Holidays are Coming' advert using artificial intelligence. And people are appalled.
Originally launched in 1995, Holidays are Coming remains close to the top in our pick of the best Christmas adverts of all time. Featuring a convoy of Coca-Cola trucks in a snowy landscape, and backed up with physical Coca-Cola truck tours, the advert has become so synonymous with Christmas that some say the season truly begins when they hear that Kingdom Choir soundtrack. So why risk ruining that with a cheap and tacky remake?
