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Evening Standard
Evening Standard
India Block and Vicky Jessop

The best Christmas ads of 2024, ranked: from John Lewis to Coca Cola, who comes out on top?

Sainsbury Claus Connie Shaun Trev Argos Barbour Boots

Bonfire Night has been and gone, which means only one thing: it’s time for the festive deluge to begin.

Christmas adverts have long been a staple of British festive culture. Who can forget those early John Lewis ads, which reduced us all to tears from the comfort of our sofas? Or the arrival of the Coca-Cola truck on screens every year?

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