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Motor1
Business
Adrian Padeanu

Hyundai UK Wants You To Pronounce Its Name Differently From Now On

Hyundai
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Hyundai claims 2023 represents the dawn of a new era for the brand in the United Kingdom where a new marketing campaign has an interesting goal. Through an ad featuring the Ioniq 5 electric crossover, the automaker wants to change the pronunciation of the brand from the more anglicized "Hy-un-dai" to "Hyun-day.” According to the brand, the latter represents the global pronunciation and better reflects the Korean heritage.

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