There's one automaker that stands in stark contrast to all of the doom-filled headlines about uneven electric vehicle sales in 2023, and that is Korea's Hyundai Motor Group. While last year saw record EV sales from just about every brand that bothers to sell them, it also saw uneven purchasing, questions over demand and continued issues with software and public charging. But the data from last year increasingly shows that Hyundai's approach—building some of the world's best EVs at fairly competitive price points—is paying off handsomely, and that trend seems only poised to accelerate in 2024.
