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Motor1
Motor1
Business
Adrian Padeanu

This Is What Future Hyundai Models Will Look Like

Hyundai Hydrogen
  • The Initium hydrogen concept has a maximum driving range of 404 miles.
  • A production model will be launched in the first half of 2025.
  • "Art of Steel" is the name of Hyundai's new design language.

It’s tricky for an automaker with such a vast lineup to have a unified design language. For example, Hyundai doesn’t offer a cohesive styling identity across its broad portfolio. With the new Initium concept, though, the South Korean automaker gives us a window into its pompously called “Art of Steel” design philosophy meant to shape future models.

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