Back in mid-2022, Hyundai Motor Europe's marketing chief Andreas-Christoph Hofmann confirmed plans for an affordable electric car for the Old Continent. He said it would cost somewhere in the region of €20,000 (about $21,400 at current exchange rates) while admitting it's tricky to develop a cheap EV. Not just because of the low asking price while still trying to make a profit, but also due to packaging issues pertaining to small cars.
