HYDERABAD: The ‘great memetic warfare’ of our times is here. While meme wars ruled the 2016 US presidential elections, it took a significant turn in Telangana too in the last one week with ‘Money Heist’ serial posters providing the perfect backdrop for the BJP-TRS social media slugfest and publicity blitzkrieg.
As Telangana heads into election mode with the assembly polls slated for 2023, TRS, BJP and Congress are now hooked onto social media and outdoor billboards with memes playing a big part. Neighbouring Andhra Pradesh is not far behind with the ruling YSR Congress Party and opposition Telugu Desam Party attacking each other on social media platforms using memes.