If you need any more proof that the huns are having a moment, look no further than the underground at King’s Cross station in London. Or, should I say, the “Hunderground”. ITV has done a full takeover in celebration of its long association with hun culture, featuring a “Hall of Huns” – “Long before the internet named it, ITV was serving it” – alongside blown-up pictures on billboards of everyone from Cilla Black to Gemma Collins.
For the uninitiated, British hun culture first properly originated in the 2010s, springing out of the expression, “u ok, hun?” and fuelled by a slew of trashy reality TV shows that spawned a thousand memes thanks to the new social media craze. Accounts like “Love of huns” sprang up to pay homage and gained hundreds of thousands of followers; Hunsnet, which started life as a humble meme page on Instagram, has evolved into a podcast, website, merch shop and even inspired a book by its founder, entitled The Hundamental Guide to Life.
