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Tribune News Service
Tribune News Service
Business
Evan Rosen

Hundreds of sexual ads using deepfakes ran on social media

A massive advertising campaign launched this week by a deepfake app featured the faces of actresses Emma Watson and Scarlett Johansson.

The ads, which ran across Meta platforms Facebook and Instagram, featured a scantily clad woman with Emma Watson’s face digitally imposed, as the woman began to perform what looked like a sexual act.

Many of the ads included captions such as “Replace face with anyone” and “Enjoy yourself with AI swap face technology.”

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