Humdrum ‘Flamin’ Hot’ puffs up a dubious Cheetos success story

Jesse Garcia plays Richard Montañez, who joined Frito-Lay as a plant janitor and rose through the ranks, in “Flamin’ Hot.” (Searchlight Pictures)

One of the most quoted movie lines of the 21st century comes from “The Social Network,” when Jesse Eisenberg’s Mark Zuckerberg says to his opponents in a civil suit, “If you guys were the inventors of Facebook, you’d have invented Facebook.”

Eva Longoria’s “Flamin’ Hot” is a well-made but overly conventional and borderline corny (pardon the pun) biopic chronicling the rags-to-riches tale of one Richard Montañez, a maintenance worker at Frito-Lay who invented the globally popular Flamin’ Hot Cheetos, forever changing the snack-food game.