Josh Kerr joked earlier this summer that it is simply easier than writing a book. More importantly, it should also be far more lucrative.
Before and after his quest to retain the world 1500m title next week, the Scot will find himself competing for eyeballs on YouTube with great Norwegian rival Jakob Ingebrigtsen, who is making his comeback in a miserable year of injuries. Two of the other three Brits in their event have polished channels, too.
