The US Department of Justice may be on the verge of seeking a break-up of Google in a bid to make it less dominant. If the government goes ahead and is successful in the courts, it could mean the company being split into separate entities – a search engine, an advertising company, a video website, a mapping app – which would not be allowed to share data with each other.
While this is still a distant prospect, it is being considered in the wake of a series of rulings in the US and the EU which suggest that regulators are becoming increasingly frustrated by the power of big tech. That power tends to be highly concentrated, whether it’s Google’s monopoly as a search engine, Meta’s data gathering from Facebook, Instagram and WhatsApp, or by small businesses becoming dependent on Amazon.
