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The Guardian - UK
The Guardian - UK
Entertainment
Alistair Ryder

How we lost our appetite for eat-the-rich satire

The two men, wearing dark suits, smile and wave to the camera while smoke billows behind them
Up in smoke … Digger director Alejandro González Iñárritu (left) and Tom Cruise at the film’s Japanese premiere in Tokyo on 6 October. Photograph: Keizo Mori/UPI/Shutterstock

It seems as if nobody can decide who should shoulder most of the blame for the recent box office flop of Digger.

Was it the ousted Warner Bros film executives Mike De Luca and Pam Abdy, whose love of big-budget auteur cinema usually came with a hefty price tag? Or was it the marketing team, who were responsible for hiding the movie’s biggest swing from all trailers, ensuring many viewers would be left alienated from its early meta-reveal onwards?

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