Ukraine’s campaign to target Russia’s e-commerce giant Wildberries has had impacts far beyond the Russian federation. For Russia, Wildberries is comparable to Amazon, accounting for about 50% of the country’s online retail market. But its market place is used by manufacturers as far afield as Central Asia.
Founded in 2004 as an online clothing retailer, it has 98,000 pick-up points and supplies a vast network connecting more than a million sellers with consumers across Russia, Belarus, Kazakhstan, Kyrgyzstan, Armenia, Georgia, Uzbekistan and Tajikistan.
