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The Economic Times
The Economic Times
National
Trending Desk

How two co-founders built a WhatsApp platform helping some farm families increase annual incomes from Rs 50,000 to Rs 4 lakh

A few years ago, Azaan Merchant was building a successful career in the world of artificial intelligence and venture capital. He was working with technology companies across the UK and California but destiny had different plans for him. Today, he spends much of his time in villages, talking to farmers and agricultural workers.

The shift may seem unusual, but Merchant believes it has led him to a much bigger opportunity: solving one of Indian agriculture's most persistent problems, reports The Better India.

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