If I can’t eat it, why would I put it on my skin’ – what the f*** does that mean? Why is that relevant?!”
James Welsh, a UK-based beauty and skincare content creator with more than 1.5 million YouTube subscribers, is angry. He’s reacting to the scourge of “wellness” influencers and “clean” beauty TikTokers who are publicly binning sun cream and encouraging their followers to do the same.
