This article was originally published on Confident Cannabis, and appears here with permission.
It is estimated that there are over one billion Instagram users and the platform’s popularity is only expected to grow. What that means for cannabis dispensaries, is that there are a lot of potential customers hanging out on that platform. It’s easy to see why Instagram is the cannabis industry’s favorite social media platform by far. Instagram is free to use and allows your customers to choose to follow you. In other words, your followers actually want to learn more about your new products, promotions, and what goes on behind the scenes. Getting your Instagram presence in tiptop shape is a great way to garner a bit of extra buzz around your dispensary. So let’s look at how to use Instagram to boost your cannabis dispensary.
